Archive for the 'Brand Promotion' Category

Marketing 202; Increasing Brand Awareness While Getting Immediate Response

Wednesday, July 16th, 2008

Many marketing and account executives who sell advertising will ask the question do you want to increase your brand awareness or do you want direct response from the potential customer to come and buy from you tomorrow. Many of these account executives and advertising salespeople separate the two different goals.
Yet if you are in […]

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Branding On The Web Is Like Mining For Fools Gold

Wednesday, April 16th, 2008

I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with “internet” or “web” or “digital!” You can’t have a conversation today for more than five minutes without some marketing type throwing in a line about brand […]

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